Compared to many other online marketing tools and strategies, paid Facebook ads are incredibly budget-friendly and offer a great return on your investment. Whether you’re just getting started with digital marketing, or consider yourself an online marketing pro, using Facebook ads can boost your business, drive traffic to your website, and grow your audience. Here’s a look at how you can boost your business in 2023 by using paid Facebook ads.
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Facebook ads are a great way to create, build, and increase brand awareness for your company. Your company's brand is the way it presents itself to your customers, both visually–through your logo, font, colors, graphics, and style–and emotionally–through your company’s tone, voice, personality, and customer engagement. By creating an easily recognizable brand, you can stand out from the competition and be seen as the authoritative expert in your area. Facebook ads allow you to increase brand awareness by reinforcing your brand messaging, getting it in front of past, current, and new customers, and driving up your website traffic. By using Facebook ads to increase brand awareness, you have a fast, easy, and highly customizable way to build leads, gain your customers’ trust, and tell your audience who you are.
Another great way to use paid Facebook ads to boost your business is to use the ads to advertise promotions and special deals. If you want to unload overstock, drive interest in a new product or service, or just grow your audience, advertising sales and promotions will immediately catch visitors’ eyes and grab their interest. Even if all you’re offering is free shipping or a special discount for new customers, your Facebook ad can encourage viewers to click and shop.
If you want to drive traffic to your website or social media pages, you can use Facebook ads to let people know what products and services you offer. This works for existing customers and new customers who have never shopped with you before. Research has shown that customers love finding new brands, products, and services via social media, and getting the right ad in front of the right person at the right time gives you a great chance to convert leads to sales. Focus on creating a Facebook ad that is simple, clear, and has a direct call to action.
Facebook ads are also uniquely suited for advertising contests and giveaways. If you’re struggling to build engagement, grow your audience, or drive traffic to your site, a giveaway or contest is the perfect solution. Even though there will only be a select few winners, you can gather demographic information and contact details that will help you further your advertising, build brand awareness, and target specific audiences in future campaigns.
You can also strategically use Facebook ads to grow your audience. Whether you want to expand into a new demographic or just gain more social media followers, paid Facebook ads are key to expanding your reach. Facebook ad targeting allows you to capture the attention of desired viewers based on their interests, hobbies, income, and other key factors. A combination of organic marketing and paid ads can be the perfect strategy for reaching customers who otherwise would not naturally come across your website or social media profiles. These Facebook ads should be friendly, open, to the point, and have an obvious call to action.
A fun and unique way to use Facebook ads to boost your business is by encouraging customer engagement and starting a conversation. Use your Facebook ads to ask customers to take a survey, share their thoughts on your products, and make suggestions. If you make the process fun and fast, you can get a lot of valuable insight and feedback–as well as gain leads and build customer trust. Encouraging followers to share the survey with their friends and family will further expand your reach. And if you’re worried about getting people to participate, consider offering a small discount in exchange for responding.
Facebook ads allow you to create custom calls to action that tell your audience exactly what to do next. Establishing these next steps are key to driving traffic to your site, gaining contact information, and making your customers feel seen and heard. Adding custom calls to action to your Facebook ads can even increase your click through rate, meaning you’ll get more engagement and drive more web traffic. Ask your followers to like, share, and comment, or direct them to sign up, call, watch a video, or make an appointment.
Facebook ads are a quick, easy way to target a specific audience or demographic. The targeting options for Facebook ads are very customizable, meaning that it’s easy to reach the exact demographic you need to build your brand. You can filter your audience by age, location, interests, shopping habits, gender, lifestyle elements, job, interests, and more. This can not only ensure your ads get in front of the right people at the right time, but also helps you choose how and when to expand your reach and build a wider customer base.
If you’re ready to take your business to the next level and boost sales, engagement, and brand awareness with paid Facebook ads and online marketing in Vermont and surrounding areas, contact us at Group6 Interactive. Our experienced Vermont web design team can develop a comprehensive, customized digital marketing strategy that enhances your strengths, eliminates your weaknesses, and helps you compete in the online marketplace. Our full-service web design and digital marketing agency has been providing robust services to local and national businesses since 2011, and we specialize in custom website design, SEO strategy, branding, graphic design, and reputation management. If you’re interested in scheduling a digital marketing strategy session with our experts, just call us today at (802) 342-4656 or contact us online.
