With the increasing competition among businesses trying to dominate the digital space, effective search engine optimization (SEO) is more than just a tactic to drive more traffic to your website, it has become a necessary tool for sustained business growth.
At one point or another, your business will need the expertise of a Vermont SEO agency to manage your website’s performance online, especially on a search engine like Google. The question is, how do you know what to look for when hiring an SEO agency in Vermont?
In this post, you’ll learn 5 tips on how to hire the right local SEO agency for your business. But before we dig deep into the “how’s”, let’s briefly look at why you should even consider hiring a professional SEO agency in the first place.
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You don’t actually need a professional to do SEO as there are countless resources online to guide you. However, you need the expertise of an SEO professional if you’re looking to take your online marketing to the next level.
Relying on free guides on Google or watching YouTube videos to learn SEO might not give you that cutting edge advantage you’ll need to outrank your competitors.
SEO can be tricky, so working with a professional may offer the smartest solution to avoid frustration, wasted time and wasted marketing dollars.
The following are some of the benefits of hiring a professional SEO agency in Vermont to take care of your SEO needs:
An SEO profession can:
If you’re looking to hire an SEO agency, the best place to start is by asking for recommendations from your network, particularly those business owners who are in your niche or industry. Some of them might have worked with SEO providers in the past, making them the right people to vouch for the provider’s services, offer honest reviews and guide you in the right direction.
Apart from seeking recommendations from other businesses in your industry or niche, it’s also important to conduct some independent research to learn more about the recommended services.
You want to take the time to learn about their services, approach and the results they’ve generated for their past clients. This may involve scoping out their social media profiles, checking out client testimonials and looking for case studies on their website.
All this gives you an idea of how they work, their approach to SEO, the kind of results they’re capable of generating and how they work with their clients.
When you finally decide to reach out to a professional SEO agency, you need to let them know the specific area where you need help.
The primary purpose of SEO is to bring more organic traffic to your website. But simply telling them you want to have more people visit your website isn’t enough.
You need to have clear goals and key performance indicators (KPIs) that are relevant to your business growth.
For example, do you want to achieve an X percentage increase in relevant organic traffic for a specific keyword? Want to improve your page speed? Or increase the number of leads through your website?
You need to be upfront about your needs and expectations, this will help you evaluate whether the SEO agency can get you the results your business needs to move to the next level.
As you’re trying to find the best Vermont SEO agency for your business, you want to be sure that you have an idea of the specific tactics the agency will use to meet your goal. Knowing how the agency intends to implement their SEO strategy can help you spot the red flags on time, if there are any.
An agency that uses “black-hat” strategies will do more harm than good to your website sooner or later. For example, using a black hat SEO tactic such as keyword stuffing to improve ranking for a specific keyword may work a little while.
But eventually, Google may detect the trick and penalize your website, leading to a drop in your ranking or complete removal of your page from search results.
While many SEO agencies may claim they have experience virtually in any industry, it’s best to hire one that demonstrates good knowledge of your business and industry. That way, they can come up with a strategy that serves to bring your company the best SEO results.
While there’s no standard pricing for SEO services, the estimate provided by the SEO provider can help you determine whether you should hire them or proceed with your search. Request an honest estimate of how much the services will cost.
A decent SEO agency will furnish you with the details of how much they charge, what the fee covers and how long they expect those services to produce results.
You should be wary of any provider that’s not upfront with their pricing.
You don’t have to hire the first SEO provider that you interview. So, take the time to compare various options, shop around and get a second opinion.
That way, you can choose the right fit for your business. After all is said and done, you want to hire an agency that understands your business the most and has what it takes to help you meet your goals.