What to Expect When You're Designing a New Website

By: Nate Fineberg
August 15, 2022
Designing A Website

Whether you’re redesigning your old website or starting from scratch, you want to know what to expect throughout the web design process. At Group6 Interactive, we work closely with each of our clients to ensure that the final web design meets their needs and exceeds their standards. We will do a thorough assessment of your business’s needs, products, services, branding, and overall goals so that we can develop a website that delivers an amazing customer experience. 

Complete Assessment of Your Needs 

Before our web design experts get started on your overall website design, we’ll meet with you to discuss and develop a strategy. We will want to know what you want to focus on, who your target customer demographic is, what regions you want to work in, and more. We will also work closely with you to develop or utilize existing branding so that your web design reflects your company’s unique marketing strategy. Your company’s branding includes your font, colors, and logo as well as the perception and experience you want customers to have in relation to your company and its services. Finally, we will discuss the overall scope of your project and your budget.

Problems and Solutions

During the problems and solutions stage, we will help you identify any snags or issues with your current web design and branding strategy. We will provide you with solutions that will streamline your web design and promote your company more effectively online. This may include SEO strategy, a new company logo, updated graphics, or keyword research. 

During this stage, we will brainstorm ideas with you for your overall vision and ideas you have for your web design strategy. We will also begin setting solutions-oriented goals and advising you on how the success of these goals will be measured. We want you to know up front and from the start all of the specifics on how our web design company can help you succeed and the results you’ll get from our web design services. We will also provide you with a total price for our web design services.

Our Web Design Timeline

The overall timeline for your web design will depend upon a number of factors:

  • Whether we’re starting from scratch or doing a re-design
  • Your overall marketing strategy
  • Changes to existing branding or developing a whole new branding strategy
  • Development new online content vs. SEO optimization
  • Changes made during the initial design phase
  • Developments during the preview and testing phase

No matter what web design services you choose, we will communicate with you throughout the process so that you are always aware of the completion date and timeline and there aren’t any surprises.

Web Design Process

Web Design Process

Once we have completed our assessment and identified our problems and solutions, we will begin the web design process. Our web design services include marketing and branding that is scalable, so that it can change, adapt, and grow along with your business. Once we have completed the web design process, we will do a demo for you so that you understand the changes we’ve made, how they will improve the user experience for your customers, and how they fit into our overall web design strategy. Once you approve these initial designs, we will begin building the digital framework and web content that make up the actual website. 

Preview and Testing

Before we launch your company’s new website, we will do a preview to ensure that it functions correctly, looks amazing, and doesn’t cause any complications or confusion for your customers. We will test the site extensively to identify and eliminate bugs, accessibility issues, or security concerns. In the preview and testing stage, we will make sure that all links and forms work, all images are functional, the pages load quickly and correctly, and the content on the website is readable and accurate. 

Adjustments and Improvements

We believe that web design should be a dynamic, rather than a static, process. Once we have designed and tested your new website, we will continue to provide support, including tech support, engagement tracking, monitoring user behavior, and measuring overall site performance. Our web design team will be available to make any tweaks or changes as needed to ensure the website continues to work for your company. We can also continue setting new goals as we analyze our data on site performance.

Our Additional Services

At Group6 Interactive, we offer comprehensive marketing and design services that will help your company excel. These services include:

Contact Us at Group6 Interactive for Web Design Services

If you’re ready to design an engaging, rewarding website for your company, our web design services team can help you meet your goals. We are a full-service web design company with over ten years’ experience in digital marketing and web design, and we offer comprehensive marketing services including web design, graphic design, web development for WordPress websites, website hosting, online marketing, reputation management, search engine optimization, and logo and brand identity design. 

Whether you want to overhaul your existing marketing and branding, or are just starting out and don’t know where to begin, our experienced team will guide you through every step of the process. To learn more about our web design services and how we can help your company, call us today at (802) 342-4656 or contact us online

Written by:
Nate Fineberg
Nate Fineberg is the owner, president and CEO of Group6 Interactive. With a long history in the creative space as a high performing web developer, he has decades of enterprise level industry experience. Before starting Group6 Interactive, Nate worked as a web developer at IDEA, a Houston Texas based creative agency before moving on to SONY, located in San Diego California, as a senior Web Developer.
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