Group6 Interactive Logomark

Rutland Region Workforce Investment Board

About the project

THE CLIENT

Connecting Employers with Local Employees

Client name:
Rutland Region Workforce Investment Board

About the organization:
The Rutland Region Workforce Investment Boards (RRWIB) vision for the region is to create a world-class workforce that helps employers find and keep qualified employees.

Date of Project:
October, 2020

BRIEF

A Reflection of the Organization

A local organization in need of a new logo to better represent who they are. The includes completely overhauling their old logo by redesigning an entirely different, more creative, and artistic representation that will illustrate their mission, values, and goals.

RESEARCH

All About the Local Economy

RRWIB's mission is serving the needs of local companies and employers, connecting qualified employees with local companies.

Research focused on conveying the organizational mission of RRWIB, to bridge cultural barriers and encourage economic development in order for local businesses to thrive.

The solutions

Creating a logo that speaks to local growth while reflecting both change and professionalism all at once. An icon that embodies quality without wavering from integrity and consistency.

LOGO EXPLORATION

Quality and Satisfaction

Designing a new icon, choosing the font style, and typeface placement have been carefully considered.

Instead of sticking to the previous design, it enforces a more professional eye for detail. This redesign gives more insight and visual representation to Rutland County.

Typography & Colors

Simple in Form but not Basic

The new design uses a dark typeface that matches well with the lighter shades of blue, green, and yellow accents of the icon, giving it a more appealing visual experience that everyone can enjoy.

Title font
Nexa Bold, a modern and stylish sans serif font with wide letterforms, compact size, and a bold appearance.

Body text
Nexa Lite, a modern sans serif font with geometric touches that are best suited for graphic design and for display use.

The result

The sleek and clean vibe with a minimalistic approach speaks much about the brand's identity. It is sure to catch everyone's attention who enjoys the aesthetic style at first glance, giving an undeniable introduction into RRWIB.

Logo Variation

A Visually Balanced Design

A good design should have a nice balance between contrast and consistency. Keeping this in mind, choosing between dark backgrounds with lighter text vs. light backgrounds is always a tough choice.

After much deliberation, the ultimate choice was the background that can highlight the entire ecosystem of interaction while emphasizing the organization's mission statements and value propositions.

What the client say about working with us

Group6 Interactive has been amazing to work with- making for an incredibly responsive, insightful, and iterative development process for logo work. Having seen Nate's work locally, it was obvious he was skilled, but we were blown away by his talent... talent to both glean what we hoped to see through an initial consultation process as well as his talent to create aspects and imagery that we wouldn't have even known to articulate. The work he produced far exceeds all our expectations.
Amanda O'Conner
Rutland Region Planning Commission on behalf of RRWIB

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