Group6 Interactive Logomark

Back On Track Physical Therapy

About the project

The client

Physical Therapy & rehabilitation services

Client name:
Back On Track Physical Therapy

Location:
Rutland, Vermont

About The Company:
Back On Track Physical Therapy provides a variety of services for people who need rehabilitation. They offer manual therapy, pre and post-operative rehabilitation, strength and balance training, functional exercises and work hardening programs.

Website:
www.backontrackpt.org.com

The challenge

Understanding physical rehabilitation services

People often come to Back on Track Physical Therapy for a healthier lifestyle and mentorship due to chronic pain or injuries that affect their mobility.

Unfortunately, the previous website felt old, confusing, and was not helping people get the information they needed to make a decision to become a patient of Back On Track.

The company wanted a modern design that will allow visitors to get an overview of the type of services and programs they offer so users can be confident about their decision before seeking out treatment.

  • Redesign and rebuild of existing website.
  • Patient services pages.
  • Custom design.
  • Mobile friendly.
  • Icon & graphic design.
  • WordPress website development.
  • SEO.
  • Content writing.

The solutions

A new website that will capture the attention and build trust with visitors and patients so they have every reason to seek treatment and learn more about the services.

Brief & Research

Identify the problems that need solving and achieve the project's vision, requirements and functionality.

Design & Development

Design a custom user interface and develop the site with best practice, industry standard code that search engines love.

Test & Launch

Complete prelaunch check lists, speed tests and page load times, submit the website to all search engines.

Track & Adjust

Monitor Analytics, collect user data and implement SEO adjustments to improve search engine rank & conversion.

The results

The new website design has allowed the company to present the available physical therapy and rehabilitation services and programs in the most transparent and accessible way.

Web Interface Design

A welcome change

A perfect fit for the physical therapy industry - the new design has easy-to-navigate features that provide an abundance of information in a visually appealing and user-friendly format.

The colors scheme is limited to fuchsia, white, and a dash of light blue-green, complimenting the color pallet established in their logo.

Mobile friendly

Accessible from every device

A brand-new responsive layout automatically adjusts to fit and scale all mobile devices.

The physical therapy programs, services, and other content within each page appear in the same way you view it on all devices, offering an easy experience that focuses on usability.

Check out some other case studies

ProEst

With offices in the United States, Canada & Australia, ProEst is a SaaS company that provides cloud-based construction estimating software for large scale construction companies worldwide.

View website:
www.proest.com


Read case study

Proctor Gas

Proctor Gas is a Vermont-based company that specializes in supplying propane gas to homes and businesses. Along with propane they sell indoor and outdoor appliances and outdoor living accessories.

View website:
www.proctorgas.com


Read case study
Want to see more?
View all recent work