New England Woodcraft Inc.
Forest Dale, Vermont
About The Company:
New England Woodcraft is a leader in American-made furniture. As a custom contract manufacturer, they have been providing high quality furniture since 1961 with 100% consistent quality and compliance to environmental standards.
Colleges and government institutions are often overwhelmed with what type of furniture is worth spending money on.
For this reason, an American-made furniture company wanted to create a modern and functional website at its core, so customers can easily find what they are looking for.
A completely new custom design showcasing the New England Woodcraft brand with an interactive Design Center and Design Generator.
Using their input, a perfect website was created. It combines nature's charm and modern convenience with better user functionality that will allow customers to easily browse the website and make a clear buying decision.
There's nothing more creative than transforming a plain piece of wood into a functional and beautiful piece of furniture. Taking these inspirations in mind, the new design showcases New England Woodcraft, and the core of the company.
Visitors can appreciate the simple yet modern aesthetic of using colors that are as diverse as the material itself with an easy to use navigation and interactive elements.
What was once just for desktop web browsers can now been accessible on all devices, including smartphones and tablets.
Now, customers can fully access the modern website using whichever device they prefer.
The design generator lets users customize each piece of furniture, showing live previews of each selection, including a downloadable PDF. With only a few clicks, users can browse through various furniture options and customize the finish and drawer pull options.
The Design Center features a completely personalized user experience, users can view fabric options, wood finishes, drawer pull options, colors and styles. With each piece of furniture being 100% customizable, this tool plays an important role in the sales process.