Effective logos need to check several boxes. First, they must be easy to read and interpret quickly. They should also provide some sense of brand personality—perhaps this is done with a bold color scheme or playful typeface. Finally, a great logo should be distinctive. If your logo looks like a knockoff of a competitor’s, it’ll be hard for your brand to stand out. Professional design services ensure that your brand is clearly defined and represented by your logo and brand identity.
You’ll likely want to feature elements of your logo throughout your marketing strategy. For example, colors from your logo may be used throughout your website. So, if you’re not happy with your logo design, your brand identity may suffer.
Here at Group6 Interactive, we’ve helped businesses from a variety of industries nail down their branding vision and bring it together with the right logo and graphics. Trust our team to help you through every step of building your brand.
On your website and in other branding materials, you have seconds to catch customers’ attention. That’s why every detail of your logo and visual design matters. Different colors, for example, can promote specific brand messaging, such as authority, sustainability, or playfulness. We’ll help you land on the right choices to gain attention quickly, so that potential customers stick around for a closer look at your brand.
Group6 Interactive has been amazing to work with- making for an incredibly responsive, insightful, and iterative development process for logo work. Having seen Nate's work locally, it was obvious he was skilled, but we were blown away by his talent... talent to both glean what we hoped to see through an initial consultation process as well as his talent to create aspects and imagery that we wouldn't have even known to articulate. The work he produced far exceeds all our expectations.
Our team will dig deep to understand who you are, what you offer, and who your audience is. We will then use that data to define problems and create effective solutions. We create logos and branding with strong visual impact for any medium—including digital placements.
Logo design services aren’t just for new businesses. If you’re considering a rebranding design package, our team can help with everything from a new logo to a custom WordPress website.
While your logo is the heart of your brand identity, there are many other elements of branding to be aware of. These include the photos you feature on your website, tag-lines used throughout your written content, and colors associated with your brand. In the era of digital marketing, branding may also include custom hashtags, graphics you post on social media, and videos on your business’s YouTube channel.
Logo design services may be lower in cost if you want just a new logo on its own. However, you may find more value in a brand experience design that includes a logo along with other branding details to bring the entire picture together. To find the solutions that are right for your needs and budget, give our team a call today for a free quote.