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Why Should You Build a WordPress Website for Your Business?

By: Nate Fineberg
August 16, 2021

In the era of digital marketing, having a great website isn’t optional for small businesses. Your business needs a website that’s easy to use and presents a professional image for your company. Whether you’re looking to revamp an existing site or build a site for a brand-new business, Group6 Interactive can help. We specialize in WordPress website development. Over the years, we have found WordPress to be a reliable, affordable platform that can deliver a wide range of benefits for your business. 

Exploring the Advantages of WordPress 

WordPress is a full content management system, which means it’s an appropriate platform for both your website and your blog. It’s also incredibly user friendly. Once your site launches, it’s easy to manage it yourself to make quick updates or post new content. Continue reading for a closer look at the advantages you can look forward to with a WordPress website.  

Wordpress Themes &Amp; Plugins

WordPress offers a variety of themes and plugins. 

WordPress offers a basic framework upon which to build your site. This is one reason why it’s typically more affordable than a fully custom site build. However, this doesn’t mean it isn’t customizable. In fact, there is a huge variety of WordPress themes that can be custom tailored to your design needs. Therefore, you can easily select the right layout, colors, and images to represent your brand. You can further customize with plugins that add more functionality to your website. For example, you may include ecommerce features, contact forms, or translation tools. There are hundreds of themes and plugins to explore. It’s also possible to build your own theme for a one-of-a-kind design. 

It’s a search-engine-friendly platform. 

When you’re building a website for your business, an important consideration is how your website will perform for your search engine optimization (SEO) efforts. WordPress is known as an SEO-friendly platform because it includes a content management system (CMS) framework that’s easier for search engines to crawl. In fact, former Google Engineer Matt Cutts has endorsed WordPress and stated that it automatically solves a wide range of common SEO issues. 

For fully optimized performance on your site, you can include free SEO plugins, such as Yoast. These types of plugins offer page-by-page suggestions for improving keyword use, optimizing page titles, adding alt text to images, and more. 

WordPress websites are built for responsive design. 

Today, an increasing percentage of web traffic is coming from mobile devices. Your website needs to perform well on any device, whether it’s a computer, smartphone, or tablet. WordPress templates are built with responsive design in mind, so you can be sure that your site displays properly for every user. Ensuring accessibility from mobile devices not only provides better user experiences, but also boosts SEO. 

You can easily add new content to a WordPress site. 

Another key factor for your website’s SEO is newly published content. A blog section on your website will offer a convenient place for you to publish new posts that highlight different aspects of your business. WordPress makes it incredibly easy to add content, so you can regularly make updates. You can even schedule out blog content months in advance, which can let you focus more on other aspects of your business. Along with blog posts, you can also add new pages and easily adjust navigation menus on your site, so you’ll have a scalable website that’s ready to grow with your business. 

Building a WordPress website is cost-effective for small businesses.  

Building an elegant, agile website shouldn’t put your business in a financial crunch. Fortunately, WordPress sites are affordable for small businesses, even when you’re working with web design professionals. While it is possible to launch a WordPress site yourself, you’ll see much better results working with an experienced web developer. 

You can expect a higher level of security for your website. 

WordPress is an established CMS platform—in fact, it’s been around for nearly 20 years. During that time, the platform and related plugins have been continually updated for security against hackers and other vulnerabilities. Paired with a trusted web hosting service, WordPress can allow you to rest easy when it comes to your site’s security. 

Count on Group6 Interactive to build your business a beautiful WordPress website with all the features you need to actively engage your target audience. We can also offer ongoing assistance for design changes and site updates, along with admin training to help you with blog posts, copy updates, and more. In addition to web design and secure hosting, we offer a wide range of digital marketing services to help you make a strong impression online. Call (802) 342-4656 or use our contact form to drop us a line and get a free quote for your project.

Written by:
Nate Fineberg
Nate Fineberg is the owner, president and CEO of Group6 Interactive. With a long history in the creative space as high performing web developer, he has decades of enterprise level industry experience. Before starting Group6 Interactive, Nate worked as a web developer at IDEA, a Houston Texas based creative agency before moving on to SONY, located in San Diego California, as a senior Web Developer.
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