Designing a Logo for your Company - Design 101

By: Nate Fineberg
December 17, 2021

Most businesses find it difficult to stand apart from the crowd. To succeed, you need a strong identity and the ability to adapt to the changing landscape of your industry. In today's economy, a strong logo is essential for a company's success. 

This might sound difficult as it takes a lot of ability, knowledge, and experience to design a logo. Consider the common characteristics of other great designs, even if you're working in a smaller niche market. This can help ensure that your own logo design has the best opportunity of reaching the same longevity and recognition. To help you get started, we're going to walk you through the process of both designing and incorporating the logos into your brand strategy.

Quick link: Stand out of the competition by creating a memorable logo with Group6 Interactive

Why is logo design important?

Customers are more likely to remember a company by its logo than by any other element of its branding. Brands that succeed in making a lasting impact on us are the ones that stand out. A company's mission and values can be conveyed through the logo. Customers are more likely to purchase a company's goods or services if they identify with the logo design.

Logo designing is one of the most important aspects because it's the heart of a company’s branding strategy. The logo serves as a visual representation of a brand. According to the Finance Online Branding Study, 75% of individuals identify a brand based on its logo. As a result, a well-designed logo is essential for long-term success and growth. A strong logo grabs the buyer’s attention and establishes a positive first impression. Let’s take a closer look at this topic to see how to make your company’s logo stand out and bring success in the long run.

Basics of logo design

An effective logo should communicate with its audience and leave a lasting impression. The logo you create must convey the company's uniqueness. Below listed are ideas for logo designing. 

Start with a sketch

When designing an effective logo, it is essential to begin with preliminary sketches. Drawings done with a paper and pen or a vector program like Illustrator work well. Starting with 20 to 30 sketches or concepts can generate creativity. As a general rule, it's best to avoid rushing or skipping this step.

Designing A Logo For Your Company - Design 101

Size does matter

When designing a logo, it must be readable at any size. Scaling down a logo for envelopes, letterheads, and other small promotional products might result in a loss of clarity, which is not good. The logo needs to appear excellent in larger formats such as posters and billboards as well. Consider designing a logo that fits anywhere.

Colorful Schemes

Understanding the principles of color theory can help designers use color to their advantage. Keep in mind the following:

  • For a "warm" palette, you should utilize red, orange, and yellow hues that are close to each other on the color wheel.
  • Use shades that aren't so bright.
  • The two-color versions - Grayscale, Black, and white can be a good choice.

Colors may have a profound effect on our emotions and mood. These emotions include anger and love, as well as passion and strength. Keep this in mind when you experiment with alternative color schemes and aim to match the hue to the brand's overall tone.

Logo Color Scheme

Typography is really important.

When it comes to choosing the correct font type and size, it's more challenging than many designers assume it to be.

There are a lot of fonts to choose from when designing a logo that incorporates text, so you will need to spend some time looking through the options and trying them in your design before deciding on a final one. 

When selecting a font for your logo design, keep these three things in mind: 

  • Avoid using the most popular typefaces, such as Comic Sans.
  • The typeface should be readable when reduced in size, especially for script fonts.
  • Avoid using more than two fonts at a time. 

The goal is to be recognized.

Creating a logo is all about promoting your company's identity. It depends on the situation, but the purpose of the logo is to make the average person instantly identify the brand with it. Well-known brands such as Pepsi, Coca-Cola, McDonald's and Nike, are some good examples. All it needs is a simple glance to recognize these brands. 

It's important to incorporate all of the elements including size, style, color, font, and originality into your logo design. As a designer, it is important to not overlook any of these considerations. Ensure that the logo design fits all of these requirements before you proceed.

Make sure your logo is easily recognizable from any angle. Examine it from every possible direction before finalizing it. 

Take it easy on the effects.

Don't get carried away with the multiple filters and effects that are available in Adobe Illustrator, Photoshop, and other graphic design software. Remember that keeping things simple is the most important rule to follow while designing your logo. 

Create an "Assembly Line" 

An assembly line is a procedure for creating consistently high-quality logo designs. The following steps should be included:

  • Research
  • Brainstorming
  • Sketches 
  • Vector graphics
  • Client review
  • Incorporating client’s requests
  • Resubmitting the design to the client after it has been finalized.

Even if you wish to change the sequence a little, you should stick to these fundamental steps. This will help you streamline your work, keep things organized, and focus on quality.

Logo Assembly

Refer to other designs just as a guide

Avoid copying other works of other designers for creating a logo. While it's fine to be inspired by other designers, copying and pasting their ideas or designs is unethical and is also against the law.

Quick link: Logo designing can be overwhelming especially if you are a startup company. Worry not, we have got you covered. Go through our portfolio to know more about our expertise. 

How to make your company’s logo stand out

More than a million brands compete for a person’s time and attention. In order to avoid confusion, brands must be visibly distinct from one another. Logo designing is the process of creating a distinct image of a brand in the thoughts of people through a combination of many factors. Shape and color are vital when designing a logo. The task of a designer is to instill the soul of a brand into the shape and color that is most likely to stand out from the rest of the competition. Listed below are a few tips for creating a successful logo.

Lay the foundation

A good place to start is by performing some preliminary research. Your logo design will be easier to start with if you have a good understanding of your client and their product. 

The reason for your client's existence is an important question to ask. When and how did they start? What distinguishes them from other companies? The target audience? These inquiries may appear simple, but they can be difficult to answer and lead to additional queries about your client’s business. Finding out what you need to know in the beginning stage of a logo design project can help you determine the strongest design route to take and avoid missing the mark.

Start with black and white

An attractive color palette can't save an extremely bad idea, but a good idea is still a good idea regardless of color. Using too much color in a logo can make it harder for a potential customer to focus on the brand's core idea. You can concentrate more on the overall concept of your logo by delaying the use of color until later in the design process.

Apple Logo Exolution

Source: Variants of Apple’s Logo over the years

Make it easy to remember

In a world where so many businesses are competing for our attention, simple design can be an asset. A basic logo often gets stored in our minds in a matter of seconds rather than an overly elaborate design that cannot be recalled in the same time frame. One simple logo narrative is all that is required for a trademark. It should have a simple shape that can be used in a wide range of settings and sizes, such as a website icon in the browser bar. 

Make an effort to stand out.

A great way to distinguish your client apart from their competition is to use the creative typographic style, color palette, or symbol. Your logo design might truly stand out if you do something a little different. There are a lot of similarities in the market which makes your work more challenging. It's a fantastic idea to show off your creative side in a design portfolio, and prove the suitability of your concept and ideas. 

Firefox Logo Sketch

Source: Logo creation of Firefox

Don’t literally interpret your business.

An effective logo is one that does not reveal what the business does. A factory or heraldic crest may have been used in the past to advertise a company, but symbols don't reflect what the business actually does. Design a logo through which public perception is enhanced.

Remember that symbols aren't mandatory.

Not every logo must be a symbol. In other cases, a custom wordmark can work effectively. Don't go overboard with the design just because the letters are the focus. Make sure your designs are readable at all sizes by presenting them in a variety of formats. Words may not always work in small contexts, thus it might be necessary to change them up. There are a variety of ways to do this, such as using a letter from the logomark with the same color or employing a symbol as a secondary design feature.

Bring the logo to life

A simple logo that stands in the corner can be insufficient in today's competitive marketplace. In order to make your digital logo design come to life, you'll need to collaborate with motion graphics and animation experts to see how it might look in motion. As virtual reality trends continue to improve, more complex branding experiences are becoming more accessible. Recently, branding companies have also looked at the possibilities of bringing interaction designs to reality. 

Why Outsource Logo Design

As a business owner, there are numerous reasons why you should outsource the design of your company's new logo to top logo design businesses. Here are a few:

  • In order to reduce the costs of specific projects.
  • To delegate and not overburden the in-house designers.
  • Allow more staff and internal resources to be used for other purposes.

How Outsourcing Benefits Your Business

The following are the benefits of outsourcing logo designing rather than in-house designers.

Enhanced Adaptability

When you outsource the design of your company's logo, you'll be able to choose the size of the design team based on how much work has to be done. You'll be able to stay inside your budget more easily if you downsize the scope of the project. If you have an in-house logo designer, you would not be able to downsize. 

Increased Diversity

As a result of outsourcing, you would be able to engage a design firm with the necessary expertise that your in-house designers lack. Outsourcing allows you to look for designers with certain expertise and who have worked on specific content. 

More Innovative Thoughts

Outsourcing is the best option if you'd like to experiment with fresh design concepts and see what works. If you hire a logo designer from outside your firm, you'll be able to take advantage of new ideas and approaches. 

Why Choose Us

Group6interactive has 5 reasons why you should choose them to design your logo. In the following, we've listed the ways our industry-recognized Logo design skills might benefit your business:

Good deal for money

When you hire us to create your company's logo, you can rest easy knowing that you're receiving good value. Group6interactive offers a wide variety of cost-effective options for businesses of all sizes. With Group6interactive, you can always expect to get more for your money.

Logos that are truly authentic.

We're known for our originality. Clip art and pre-designed templates are not encouraged at our company. Group6interactive is committed to providing you with a unique logo design. For a logo that accurately represents your company's brand, you can count on the expertise of our logo designers.

Logo design services that are tailored to your needs.

Just let us know what kind of format you prefer, and we'll send you your company logo design. Your logo will be sent in the size, formats, and colors that you want, whether it's in JPG, PNG, PDF, or another format. We're happy to offer you the vector files if you need to make any changes to the logo in the future. In this way, you may use the logo for both online and print marketing materials.

A lightning-quick response time

When it comes to logo branding, speed is everything. Your marketing strategy may suffer as a result of a logo designer's delay. Logo designers at Group6interactive are not only creative, but they also have a thorough grasp of the marketing and advertising implications that a logo might have as well. You may expect a lightning-fast response from us after you outsource the design of your logo to our team.

Quick link: We also provide a comprehensive range of design services, including Graphic Design, Cover Design, and Illustration Services.

Summary

It's true that designing a logo is a lot of work, but it's worth it in the end. Following these aspects and concepts of logo design will ensure that your logo is unique in both message and appearance. The best logos in the world weren't created on the spur of the moment or by an amateur artist; they were sketched, researched, and improved.

Outsourcing logo design is the ideal option for most businesses, especially smaller ones. In addition to saving money, this will give the brand a fresh perspective of life and provide for greater flexibility. 

Quick link: You may outsource all of your design needs to us because we are a one-stop shop for all kinds of design services. Contact us.

Written by:
Nate Fineberg
Nate Fineberg is the owner, president and CEO of Group6 Interactive. With a long history in the creative space as a high performing web developer, he has decades of enterprise level industry experience. Before starting Group6 Interactive, Nate worked as a web developer at IDEA, a Houston Texas based creative agency before moving on to SONY, located in San Diego California, as a senior Web Developer.
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