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ProEst

About the project

The Client

Cloud-based construction estimating software

Client name:
ProEst Inc.

Locations:
United States, Canada, Australia

About The Company:
ProEst helps contractors leverage the most advanced technology to win more bids and realize higher profits. Their cloud-based platform is being used worldwide to simplify and automate the estimating and preconstruction process.

Website:
www.proest.com

The Challenge

A web design makeover with a modern touch

As the company looks to freshen up its website, it's time to make it stand out among its competitors by making a change.

In the effort to better represent the brand, we planned to redesign the website with a more professional look that still retains its functionality and ease of use. A design where the target audience can enjoy and get all the information they need as they browse through the website, giving much more thought in serving its purpose as a cloud-based construction estimating platform.

  • Redesign and rebuild of existing website
  • Custom design
  • Mobile friendly
  • Icon & graphic design
  • WordPress website development
  • Technical SEO audit
  • On page & off page SEO
  • Keyword research
  • Link building
  • Content writing
  • Blog authoring
  • Salesfore Integration
  • HubSpot Integration

The solutions

The goal is to make this website informative, educational and highly enjoyable so users can learn about ProEst and all its features and integrations.

Brief & Research

Identify the problems that need solving and achieve the project's vision, requirements and functionality.

Design & Development

Design a custom user interface and develop the site with best practice, industry standard code that search engines love.

Test & Launch

Complete prelaunch check lists, speed tests and page load times, submit the website to all search engines.

Track & Adjust

Monitor Analytics, collect user data and implement SEO adjustments to improve search engine rank & conversion.

The results

Web Interface Design

A breath of fresh air

A clean white color dominates the website, with a splash of blues to break up the monotony display and add some vibrancy.

Users can focus on what really matters when visiting the site - getting all your information right from the teaser message without having to read hundreds of texts and scroll down for more details!

Not only will this save their time thinking about what to expect, but this can also help them focus mainly on what the company offers and potentially take action!

Mobile Friendly

Tailored to meet mobile-focused users

A revolutionary new web design that provides a seamless user experience on all platforms. It offers all the features of the newly-established design but employs a smaller interface that renders better on devices with smaller screens and lower bandwidth.

This favors professional yet straightforward graphics with concise website text, making the content easier to see and read for those who wish to access the site while away from their larger computer screen.

Construction HQ

A construction learning center

A hub for all things construction, the Construction HQ was introduced as a content marketing effort to increase organic traffic to the website. Shortly after launch the website benefited from a 20% increase in traffic, specifically to the Construction HQ.

Search Engine Optimization

32% growth in new users

With technical, on page and off page SEO strategies, content marketing and article publishing ProEst has seen steady organic growth to their website recording a record sales month in March of 2021.

  • 35.73% increase in users
  • 32.98% increase in new users
  • 35.57% increased sessions
  • 32.42% increase in page views
  • 2.59%  increase in average session duration
  • 39.39% bounce rate reduction

Data comparison from November 1, 2019 - June 24, 2020 to November 1, 2020 - June 24, 2021.

What the client say about working with us

I cannot say enough about Nate and his team, we reply on their technical expertise in many areas of our business from website and html email design to google analytics. They are unmatched in their ability to deliver on time and on budget. I highly recommend their services.
Jeff Gerardi
President/CEO - ProEst Inc.

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